Swinburne University of Technology - Melbourne Australia
Future Students - Courses
This course is available for Mid-Year Intake
Course Description:
The Master of Business (Marketing) (Honours) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment. The Master of Business (Marketing) (Honours) forms the final stage in a four-stage nested suite of programs consisting of: Graduate Certificate of Business (Marketing) Graduate Diploma of Business (Marketing) Master of Business (Marketing) Master of Business (Marketing) (Honours) This postgraduate program provides an unique opportunity for students to gain specialised marketing knowledge through coursework and then apply and extend that knowledge by researching and preparing a dissertation. In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice.
This postgraduate program provides an unique opportunity for students to gain specialised marketing knowledge through coursework and then apply and extend that knowledge by researching and preparing a dissertation. In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice.
Aims & Objectives:
At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.
Course Structure:
Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester. Each semester is of 12 weeks duration. Classes will generally be held outside working hours. Students holding an international student visa are required to study full-time. In the master component of the program students may complete a research methodology seminar and a dissertation of 25,000 - 30,000 words. The dissertation will be taken over two semesters. Alternatively, students can take three units of study and prepare an Integrative Project in Marketing. This will be taken over one semester and consist of 15,000 - 20,000 words. The award of Master of Business (Marketing) (Honours) will be subject to: the successful completion of 16 units of study (or 200 credit points), and the attainment of a 70 per cent average over the final eight units of study (or 100 credit points) undertaken, or the attainment of a 75 per cent average over the final four units of study (or 50 credit points) undertaken A student who completes 16 units of study (or 200 credit points) but does not satisfy these performance criteria will be awarded the standard Master of Business (Marketing).
A student who completes 16 units of study (or 200 credit points) but does not satisfy these performance criteria will be awarded the standard Master of Business (Marketing).
Units of Study:
Stage 1 - Graduate Certificate HBM420 Marketing Fundamentals and Practices HBM421 Market Behaviour HBM422 Marketing Information for Decision Making HBM423 Marketing Planning Stage 2 - Graduate Diploma All students must complete: HBM521 Project Management And three elective units of study (selected from list below) Stage 3 - Master Option 1 One of: HBM525 Marketing Decision Tools HBM526 Information Analysis And HBM524 Marketing Strategy HBM622 Action Research Project Option 2 One of: HBM525 Marketing Decision Tools HBM526 Information Analysis And HBM524 Marketing Strategy HBM623 Integrating Project in Marketing One elective unit of study (selected from list below) Option 3 One of: HBM525 Marketing Decision Tools HBM526 Information Analysis And HBM524 Marketing Strategy Two elective units of study (selected from list below) Stage 4 - Master (Honours) Four elective units of study (selected from list below) Electives HBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM524 Marketing Strategy HBM525 Marketing Decision Tools HBM526 Information Analysis HBM527 Marketing Process Engineering HBM528 Entrepreneurship & Innovation in Marketing HBM529 Brand Dynamics HBM530 Sales Management HBM620 Research Methodology(only available to students completing HBM622 or HBM623)
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing which can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area.
Entry Requirements:
A degree from a recognised tertiary institution (or approved equivalent). Applicants who do not hold an appropriate qualification but who have considerable relevant business experience may initially be admitted to the graduate certificate level. Applicants with a degree in marketing may be admitted to the graduate diploma level.
Course Fees:
In 2008, tuition fees for this program are based on $1850 per 12.5 credit point unit of study. In the event that a unit of study is derived from another program, the applicable fee will be that of the other program. All fees are reviewed each year and may increase without notice. The Higher Education Loan Program (HELP) is a suite of income contingent loans for Australian citizens and holders of Australian permanent resident humanitarian visas. FEE-HELP (previously PELS) is for eligible fee paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $80,000 indexed annually). Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Application Procedure:
Application forms can be downloaded from the website at: http://www.swin.edu.au/hed/postgrad/postgrad_application.pdf
Mid-Year Application:
Application forms can be downloaded from the website: http://www.swinburne.edu.au/hed/postgrad/apply/ Applications for mid-year entry close on 18 July 2008.
Application forms can be downloaded from the website: http://www.swinburne.edu.au/hed/postgrad/apply/
Applications for mid-year entry close on 18 July 2008.
Information Sessions:
Postgraduate Information Day Tuesday, 7 Oct 2008 4:00pm – 8:00pm Atrium, Hawthorn campus www.swinburne.edu.au/postgrad/infoday
Postgraduate Information Day
Tuesday, 7 Oct 2008
4:00pm – 8:00pm
Further information:
Web: Enquire online Tel: 1300 368 777 Email: postgrad@swinburne.edu.au
